Aspiration/GreenFi

Aspiration, recently rebranded as GreenFi, operates a full banking platform emphasizing climate and social responsibility alongside financial performance. You get checking accounts, high-yield savings, and investment accounts aligned with sustainable and socially conscious companies. Fees are optional (you pay what you think is fair), and the company reports your money's environmental impact alongside your returns.

This appeals to older Americans who want their retirement savings to reflect their values without sacrificing competitive returns or account features. GreenFi's transparency about how your money is invested gives purpose-driven investors more control than traditional banks offer.